Jonilar explained the need to have “added value” at our events on 3FM’s Showbiz 927. According to the digital marketing exec, event organisers should aim to create experiences instead of the one-time opportunity to listen to their favs from a place.
Jonilar continued to explain that organisers can create in-event purchases with concepts that can raise money whilst engaging patrons. He added that this is a foolproof strategy to create lasting memories guaranteed to yield continuous patronage.
He also pointed out that it is in an artiste’s interest to start by organising a free event. He adds that this is to assess the artiste’s strength to help make informed decisions in the future.
SOURCE: 3news.com