Propartners Exchange Limited (PEL), a financial institution, has launched an online platform to provide equity crowd funding services to the general public.
The new platform, www.propartners.com.gh, is part of a re-branding process initiated by the company to catch up with the latest technological trends, thereby improving its services.
This move also formed part of efforts by the company to increase support for startup and existing businesses within and outside Ghana.
With the new platform which also provides original equity partnerships, businesses seeking funding no longer needed to visit the company before applying because the platform is fully automated to do that.
Speaking at the launch in Accra yesterday, Managing Director of the Propartners, Mr Wisdom Anku said the company chose to improve its new corporate brand due to the advent of technology.
“Our company name has not changed, the objectives and ideals of Propartners have not changed either, but we realised that with new technology comes new demands in the market place.”
“We are expanding our reach on the internet and this means we are competing with sophisticated companies within that space, hence the enhancement of our corporate image,” he added.
Mr. Anku expressed gratitude to promoters, initial directors, shareholders, auditors and members of the advisory board of Propartners for their contribution towards the success of the company.
Touching on the impact of the pandemic on his outift’s operation, the managing director said it had not been easy but due to persistence and determination the company has continue to grow.
He added that: “Despite going through terrible disruptions no staff was laid off, we all survived.”
Delivering his address, Board Chairman of Propartners Exchange Limited, Mr Benjamin Atidjah noted that research had revealed Small and Medium Scale Enterprises (SMEs) dominate the Ghanaian economy by about 90 per cent, employing about 60 per cent of the country’s labour force and raking in about 70 per cent of Ghana’s GDP.
As a giant area of revenue generation, the sector, he said played a pivotal role in the socio-economic development of the country.
However, he bemoaned that businesses in the SME sector had been bedeviled with numerous challenges, including lack of access to funding.
Explaining, Mr Atidjah stated that government and various organisations had contributed to the development of SMEs “but these interventions have been largely inadequate to achieve the desired results of growth.”
He revealed that Propartners had focused on providing total business growth solutions to SMEs by bring investors and equity partners to the doorstep of entrepreneurs and vice versa.
According to him, the company had in the last five years delivered on its promise of support businesses grow.
Mr Atidjah advised SMEs to make their businesses attractive to investors both outside and within the country.
“We encourage local enterprises seeking funding to embrace novelty in raising capital. Equity partnerships and equity crowd funding are brilliant ways of raising capital,” he added.